Arsnl.Art
A New Leader in Digital Art

Arsnl Art is the exclusive digital platform of the Artists Rights Society (ARS), which represents over 120,000 member artists worldwide, including estates of Picasso, Warhol, Kahlo, and Dalí.

Innovating Art Sales in the Digital Era

Arsnl Art’s mission is to redefine how art is created, sold, and experienced by leveraging digital tools and blockchain technology.

Co-founded by Matthew from Heroic, who serves as Arsnl's CMO, Arsnl blends traditional artistry with cutting-edge technology, supported by Heroic's promotional expertise.

Notable Projects

1. Frank Stella – “Geometries”

  • Primary and secondary sales surpassed $2 million.

  • Pioneered rights for collectors to remix and 3D print sculptures of digital artworks.

  • Collaborated with one of the greatest visual artists of all time.

2. Siebren Versteeg – “For a Limited Time”

  • Recognized as one of the Best Projects of 2023 by Outland and Feral File.

  • Generated a new artwork every 10–15 minutes, using trending internet stories as source material.

  • Temporary artworks were only preserved permanently on the blockchain by collectors.

3. Anna Lucia & the Quilters of Gee’s Bend – “Generations”

  • A “phygital” collaboration producing algorithmically generated digital quilts.

  • Enabled collectors to transform digital quilts into physical, handcrafted pieces, preserving the legacy of a 200-year-old Alabama quilting community.

4. Ash Thorp – “Nascent Series”

  • Introduced Happiness Pills, a digital drug designed to release physical dopamine.

  • Garnered attention as a visionary web3 artist and designer of the Batmobile.

5. Deborah Kass – “Feel Good Spins For Feel Bad Times”

  • Introduced Deborah Kass into the realm of digital art. 

  • Featured an innovative algorithm that transformed Kass’ text into an engaging slot machine format that captured the nostalgic glitz and glamor of Las Vegas's golden era.


Heroic’s collaboration with Arsnl Art demonstrates the power of integrating storytelling, technology, and marketing to elevate the art world into the digital age.

PRESS

Frank Stella and the Rights of the Artist
Right Click Save
Frank Stella is making an NFT—but why?
The Art Newspaper
Frank Stella Inaugurates Artist-Centered NFT Platform Arsnl with His First Collection
White Wall Art
Why Frank Stella's 'Geometries' reflects a paradigm shift in the art world
Artazine
By Buying Frank Stella’s New NFTs, You Get the Rights to 3D Print His Art
ARTnews
Artists Rights Society Debuts NFT Platform ARSNL — With Frank Stella Already Onboard
Jingculture & Crypto
Buy an NFT from Frank Stella and 3D Print It
Artmajeur Magazine
The Quilters of Gee’s Bend Head to the Blockchain, Collaborating With a Young Generative Artist on a Series of NFTs
Artnet News
From Frank Stella to the Quilters of Gee's Bend: How Artists Rights Society is working in the world of NFTs
The Art Newspaper
Anna Lucia and the Quilters of Gee's Bend
Right Click Save
“Generations,” A Trans-Media Exhibition of NFTs and Quilting
Jing Culture & Crypto
Generations on the Blockchain with the Quilters of Gee’s Bend
NFT Evening
Ash Thorp’s ‘Nascent Series’: A Deep Dive into Digital Dependency
Jing Culture & Crypto
Crypto May Be Low, But Some Of Us May Be High
NFT Magazine
Chitchat with a Creator: Ash Thorp
ONBD Magazine
Interview with Ash Thorp on Upcoming Show Nascent, Starring Happiness Pills
Whitehot Magazine
Will NFTs transform the art world? Are they even art?
The Washington Post
Interview with Deborah Kass
Noah Becker's Whitehot Magazine of Contemporary Art