Arsnl Art is the exclusive digital platform of the Artists Rights Society (ARS), representing over 120,000 member artists worldwide, including the estates of Picasso, Warhol, Kahlo, and Dali.
Overview
Arsnl Art was built to change how the art world sells and experiences work online. Co-founded by Matthew from Heroic, who serves as Arsnl's CMO, the platform sits at the intersection of fine art, digital ownership, and emerging technology. Heroic handles marketing and creative strategy across all Arsnl projects.
Notable Projects
Frank Stella – "Geometries"
Primary and secondary sales surpassed $2 million. Collectors were given the right to remix digital artworks and 3D print physical sculptures from them. One of Stella's last major projects before his passing.
Siebren Versteeg – "For a Limited Time"
Named one of the Best Projects of 2023 by Outland and Feral File. The piece generated a new artwork every 10 to 15 minutes, pulling from trending internet content as source material. Works were only permanently preserved when a collector minted them on-chain.
Anna Lucia and the Quilters of Gee's Bend – "Generations"
An algorithmically generated digital quilt series with a physical component. Collectors could have their digital quilts made into handcrafted physical pieces by the Gee's Bend quilting community, a tradition spanning over 200 years in rural Alabama.
Ash Thorp – "Nascent Series"
Introduced Happiness Pills, a concept built around digital dependency and dopamine design. Thorp is also known as the designer of the Batmobile.
Deborah Kass – "Feel Good Spins For Feel Bad Times"
Kass's debut in digital art. An algorithm transformed her text works into an interactive slot machine format, referencing Las Vegas iconography and pop nostalgia.
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