Overview

Curated by artist and former Night Gallery co-owner Mieke Marple, Interreality examines the intersection of traditional and digital art practices. Featuring works from 36+ artists, the exhibition spans the physical-to-digital spectrum, including prominent names like Refik Anadol, a pioneer in AI-driven art, and Mark Flood, whose work critiques internet culture. Interreality launched on October 14 and continues the 28-year collaborative legacy between bitforms Gallery and PR for Artists, exploring new technologies alongside embodied physical experiences.

Objective: Amplifying Art’s Duality

The goal of the exhibition was to present a seamless dialogue between analog and digital approaches to art, highlighting their overlaps and divergences, while engaging a wide audience through innovative outreach strategies.

Collaboration

Heroic acted as a sponsoring partner, contributing to the exhibition’s success by:

• Managing the marketing strategy to maximize visibility across digital platforms.

• Overseeing social media campaigns to drive awareness and engagement with diverse audiences.

• Supporting a cohesive narrative to bridge traditional and digital art communities.

By providing strategic and social media expertise, Heroic helped ensure Interreality reached a wide audience and successfully showcased the evolving relationship between traditional and digital art forms.