Interreality
Enter One Door
Exit Two Doors

Marketing and social strategy for a 15,000 sq ft exhibition at the intersection of analog and digital art.

Overview

Curated by Mieke Marple, artist and former co-owner of Night Gallery, Interreality brought together 36 artists to explore where traditional and digital art-making overlap and diverge. The exhibition occupied 15,000 square feet at Desmond Tower and featured work by Refik Anadol and Mark Flood, among others. It was a continuation of the 28-year collaboration between bitforms Gallery and PR for Artists.

Heroic's Role

Heroic came on as a sponsoring partner, handling marketing strategy and social media to drive awareness across digital channels and connect the show to both traditional and digital art audiences. The exhibition was covered by FAD Magazine, LA Weekly, the LA Times, White Hot Magazine, Flaunt, and Autre.

PRESS

Interreality: 35 Artists Investigate the Spaces Between Analog & Digital Art-Making In 15,000 Sqft At Desmond Tower, Los Angeles.
FAD Magazine
Spirited: Arts Calendar October 12-18
LA Weekly
Three exciting new dance works for your L.A. weekend
Los Angeles Times
À La Mode: Arts Calendar November 16-22
LA Weekly
INTERREALITY: A New Exhibition in LA Entwining the Traditional & Digital
Whitehot Magazine
Interreality | (In)Tangible Interactions
Flaunt
Interreality Modalities: A Conversation with Artist Mieke Marple on Bridging The Digital and Traditional Worlds
Autre Magazine
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