Overview

The Getty Research Institute invited Amazonian/Brazilian artist Denilson Baniwa to create Reinventing the Américas: Construct. Erase. Repeat., a multimedia exhibition of video artworks, murals, and installations challenging European representations of the Americas. The work pushed viewers to confront the old mythology of European exceptionalism and the "exotic other."

What We Did

Heroic partnered with the Getty Research Institute to extend the exhibition's reach beyond the museum walls. We built a digital exhibition experience that preserved the work's artistic integrity online, developed targeted campaigns to reach global audiences, and translated the full experience into English, Spanish, and Portuguese.

Result

The exhibition earned press coverage in Forbes, the Los Angeles Times, Spectrum News, and the Beverly Press, among others. Baniwa's vision reached audiences worldwide through the digital platform we built alongside the Getty.